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Five Reasons Why Bespoke is Always Better (And More Affordable Than You Think)



This may come as a shock to some, but buying jewellery is not the same as buying a toaster, or choosing your preferred brand of kitchen towel. Jewellery is something special, something significant, and something so personal that our purchases are often fraught with emotion. Finding the perfect piece is not easy and, if you plan to scour the high street, you’ll need to be ready to make compromises as you search for something close to what you want. But there is another way.


Whether it’s finding the perfect gift for someone you love, commemorating a pivotal moment in your history, or expressing a part of yourself to the world around you, I’m here to give you five reasons why choosing an independent artist will always beat the same old high street sellers.


1: You Can’t Beat Expertise


High street jewellers are just like any other shop- staff are trained to sell things that they haven’t made, to people who are paying a premium for expertise that they might not have. You’ll never know if what you’re buying is worth the money, because the person that made it simply isn’t there.


When you go independent, you are going directly to a creator who knows what they’re talking about and can help you find exactly what you’re looking for, with the knowledge to ensure that your special something will last as long as the memories that come with it. And you can’t buy that on the high street.


2: Placing You at the Heart of the Experience


Trying to find that perfect piece in the high street usually sees your dreams brought down to earth with a bang, at least after you’ve trudged from one shop window to another trying to find what you’re after.


By going straight to the maker, you can work together to give life to your vision. And, if you’re not sure exactly what your dream piece looks like, working with an expert guide will help you flesh out exactly what you want, and not force you to settle for something that will never be quite right.


3: Paying for Quality and Actually Getting It


It’s fair to say that we’ve all lost touch with how, and where, our products are made. When you’re so far removed from the process, you really have no idea if the quality of materials is as high as the price you’re paying might suggest.


With an independent creator, you’re involved in every aspect of the process from start to finish, and that includes the materials that go into making your perfect piece. Peace of mind is worth every penny, and high-quality designs start with high-quality materials.


4: No More Paying for Expensive Shop Fronts


We’ve all been there; the brightly-lit cabinets and velvet-lined displays, the plush chairs and complementary cups of coffee, and the tablet-armed employees circling before you’ve even had a chance to browse. The modern jewellery shopping experience is designed to dazzle and pressure you into buying something every time you walk in, but all those shiny baubles need to be paid for, and they’re expecting you to pay for it.


With an independent creator, you’re paying for the expertise, materials and work to create your piece only, not pay rent on a lavish display to entice you in. You’d be surprised what you can get for your money when you only pay for what you want, not somebody else’s inflated overheads.


5: Supporting Creative Industries in the UK


As we slowly emerge from the difficulties of the last few years, it’s fair to say that we’ve all seen the problems of long supply chains and a reliance on cheaply made big box good that we’ve been encouraged to rely on. Shortages of the things we need, and the things we want, have shown how fragile our system can be.


By supporting independent creative industries in the UK, we can ensure that we enjoy the benefits of the bespoke experience and secure the art of creating beautiful things for the future. Sometimes it’s the little things that really make the biggest difference, and what better way to celebrate life than to create something beautiful in the hands of a skilled artisan?


Not only will you cherish the pieces you have helped to create, but you will have made it possible for an independent creative to continue to spread the joy they feel from making your dreams come true.


Going Independent to Find Perfection


If paying too much for convenience is what you’re after, compromising on your dreams based on the opinion of someone whose only job is to sell you what they have in stock that day, in a brightly lit shop they expect you to pay for, then the high street is the way to go.


If finding the perfect expression of what you really want is the goal, then going independent is the only choice. Working with a creator to make your dreams come true is an experience that you can’t find in a shop window, and its something that will create a lifetime of memories that you won’t find elsewhere. For something special, it really is the only way to go.

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